frog is a leading global creative consultancy, part of Capgemini Invent. As a member of the global brand and content team, I’ve collaborated within the design team to conceptualize the new brand system launched in 2021 as A New Era. Infused with creativity, we drew inspiration from light refractions and vibrant colors to instill the brand with a renewed sense of optimism and vitality. Subsequently, our ongoing efforts focus on crafting inspiring designs that not only uphold but enhance the enduring spirit of the company.

Art direction: Cary Potter, Carlos Font

Design: Arnon Karnkaeng, Estefania Latofski, Regina Vargas