For PeruRail’s creative pitch, we developed Pathways to Memory, a concept inspired by the idea that every journey through the Andes becomes a lasting memory. The project focused on refreshing the existing identity with a more contemporary, cohesive, and organized visual system, while remaining deeply rooted in Peru’s cultural and natural landscape.

The graphic language draws inspiration from railway tracks and the pathways that unfold through the Andean scenery, translating their movement, rhythm, and intersections into a flexible pattern system. A color palette informed by the textures, landscapes, and vibrant tones of Andean culture brings warmth and a strong sense of place to the identity.

The result is a visual direction that connects journey, landscape, and memory, positioning PeruRail as more than transportation: a meaningful part of experiencing Peru.

Art direction: Paulina Reyes, Fernanda Ochoa

Visual identity:Regina Vargas,

Design: Dominica Trespalacios, Regina Vargas